Fondly.Close, however far.
A handwritten envelope sealed with sage wax, beside a fountain pen and dried flowers on an oak table

Be the one who remembers.

A card journal · A service that remembers the rest

Every special date, saved. Friends, family, nearest and dearest

You write the card. We do the rest.

Your handwritten cards, remembered for you.

Fondly Kept on a curated shelf of linen books

Fondly Kept · The card journal

The magic of a handwritten card

In a world of screens, a personal touch is unmatched.

A text arrives and is gone. A card arrives with your handwriting in it — and it sits on a mantel for a month.

The words are always yours. We just make sure they’re sent.

A hand writing a card with a brass fountain pen

“Friends and family, up and down the country and all over the world — what better way to stay close than a card they can hold.”

The annual bundle

Fondly Kept, and a year of remembering.

Your keepsake card journal, a card for every date, the sticker seals, a year of gentle reminders, and postage for every card.

£149 for the year

Or Fondly Kept on its own for £39.99.

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Join the wait list

If only there was a better way to be the one who shows up, the one who remembers.

More than a card journal

It’s never the writing that stops you.

01

We remember

Their special dates, saved for you.

02

We remind you

A text a week before, with a gentle nudge.

03

We pay postage

Cards and stamps in the box. Simply pop it in the post.

Your journal is where you write. Your calendar is where we remember.

Your handwritten cards, remembered for you.

A paper month pocket holding a handwritten card, with names and dates written in

Paper, not plastic

A pocket for every month.

Write the names and dates on the front, tuck the cards inside. A yearly calendar at the front shows the whole year at a glance.

A cream envelope closed with a round sage sticker pressed with the sender's initials

Thoughtful touches

Sealed with your initials.

Fondly Kept comes with round stickers that close an envelope the way a wax stamp used to — your initials pressed into the front, in sage or ink.

Nothing else on the doorstep looks quite like it. It’s the part people notice, and the part they keep.

“We live out in the sticks and work long days. Fondly. is how we stay close.”

The Fondly. family

Our story

The New Year resolution worth keeping

Be the one who remembers.

Be better for your friends and family this year. Set Fondly. up once — the dates held, a text when one is near, stamps already in your journal — and it simply runs.

Pre-orders are open now, for delivery ready for the New Year. Join the list and we’ll hold your place.